MOBILE USER ACQUISITION
Change the way you speak to your mobile visitors and convert twice as many of them.
WHY MOBILE USER ACQUISITION?
Because there will only be more of them as time moves on.
With more of your website traffic using mobile devices, we target mobile users much differently than desktop users. Simply put, a desktop popup is not received the same as a mobile popup – therefore they should be completely different in design, strategy, and messaging. Targeting devices separately will open your eyes to a new standard of user-acquisition and all that comes with it ($$$$).
HOW WE TARGET MOBILE USERS:
- DESIGN: Mobile website visitors are in a totally different environment than desktop visitors – so they should be addressed this way. Designing popups separately from desktop users alone will increase your sign-ups and conversions.
- TRIGGERS: When and where an on-site engagement will appear for a visitor. For traffic that is knowingly on a mobile device – we make engagements much more subtle – relying on design and placement to pique the user’s curiosity.
- MESSAGING: Using the same mindset as when configuring design and triggers for mobile users, messaging SPEAKS to the mobile user, letting them know we understand their experience and passing along our willingness to help them out until they can get back to their desktop – or help them handle business on mobile!
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CONVYRTR’S OPTIMIZATION PROCESS
TARGETED EXIT POPUPS
Showing the right offers and incentives at the perfect time leads to more sign-ups and maximum conversions.
All of your website visitors are totally unique in their quest – so we target each user differently. Targeting users based on their site experience introduces relevance to their visit – which plays a critical role in higher conversions. Clients of Convyrtr see higher rates of sign-ups and improvements in conversion rates because of our analytical approach and targeted campaigns.
Right offer. Right time. Right on!
DESIGNING EXIT POPUPS
Designs sell, so we implement only the highest of quality designs with relevant, and timely
As innovative technology is continually evolving, online brands are able to gain a competitive edge over their competition – if they decide to use the technology. Our Creative Team lives for intuitive and engaging designs, and know how to catch a user’s eye through detailed, stunning graphic designs. Looks matter, but only half the battle in engaging and captivating. Messaging is critical in conversion optimization, but nobody is going to make it far enough to read it if your popup looks like… well, a popup.
It’s not what you say, it’s how you say it – and you have to make it count for your bottom line.
Exit popups are proven to be the most effective on-site strategy for growing your email marketing lists with new subscribers, acquiring leads as they bounce, and pushing abandoning customers through the checkout process by giving your visitors enough time to make their own decisions. Exit Popups also allow your website’s sales funnel to do what it was created for. By showing the offer on exit, a visitor is 10 times likelier to convert, and allows us to build campaigns that recognize visitor behaviors, known as behavioral targeting.
HOW DIFFERENT INDUSTRIES CONVERT
DISCOUNTS, GIVEAWAYS, INVITING MESSAGING
Many ecommerce shops and online brands are willing to offer a discount in exchange for an email sign-up or to fill out a lead generation form. Typically, this discount is offered on entrance, known as an entrance popup, or when they reach a certain page.
We see time and time again that showing a discount on an exit popup as a user bounces or abandons, the visitor is 5X more likely to sign-up or convert, simply because they’ve had enough time to gain interest in the brand. Not to mention, you won’t be giving away 10%, 15%, or 25% away to those willing to pay full-price. – letting your website do the work until back-up is called!
(Enter: exit popup in a cape!)
Content is a great, great incentive to sign-up new email subscribers and leads.
CONTENT IS KING! But even kings don’t help you reach your conversion goals when you don’t have the timing, design, or strategy in place.
Once we nail down the above, we optimize the content offering that best piques your users interest. Not all brands want to offer a discount, and for some a discount does not apply. Discounts don’t always convert the best – but it’s our job to figure out what does. In combining engaging, thought-provoking messaging with optimized popup strategy, your bouncing visitors will be re-engaged with your offer and convert.
Exit Popups save the lead, once again!
CONVERT VISITORS INTO QUALITY LEADS
With typically longer forms to fill out on lead generation sites (insurance, banking, mortgage, service businesses, etc), less-than-thrilled users tend to procrastinate signing up for something they’d rather not commit to. Instead, they do more research across different websites – that isn’t yours. They also don’t know how much you just spent on that “click” to get them there.
This leads to high bounce rates and lower page views per session, and increases the need for capturing visitors while you have their attention.
We use our designs to captivate, and FOMO messaging that encourages the visitor to think twice about exiting their experience, pulling them in with encouraging call-to-actions and a “LETS DO THIS” attitude to convert that expensive lead!
Honored to work (well) alongside the best in the industry.
Connect your trusted ESP and eCommerce platform, and we’ll make sure our leads go right to your list of choice.